One of the worst things you can do from an SEO standpoint is rely on old information. As technology and the way we search changes so frequently, Search Engine Optimization (SEO) changes almost daily.
Add to that the fact it isn’t an exact science – which is how Google likes it, and you know that you need a team that has its finger on the pulse of what is going on NOW with online marketing.
There is a ton of marketing information online and while most all of it may be correct – it may not work currently. WHY? Well, Google, the leading search engine for many years, sets the standards for online searching and how someone who looks for your product or service will find it. If you do a search through Google on link building, you’ll find many pages of results. If you find an article from a couple years ago, the information will not be current and should you use the strategy laid forth in that article – you’ll very likely end up penalized or at the very least wasting your efforts. Search for keyword strategy and you’ll find many strategies as it has changed over the years due to Google’s changes in their algorithm.
Staying on top of the best practices for online marketing takes time to read and implement. We find most any of our clients COULD do their own marketing if they had the time, tools and resources. If you’re a small or medium sized business and you’ve spent weeks learning and implementing the strategy you just read about, you don’t want to find out the next week Google now reacts negatively to your site.
We highly recommend Moz.com, SearchEngineLand or SearchEngineJournal as websites you can bookmark and visit regularly for up-to-date SEO information. Of course, if you’d rather have a team behind your business that stays on top of all things online marketing, please contact us for a free phone consultation. We’re happy to let you know what strategies may help you reach your goals and see if we’re a good fit to help you reach them!