Whether you’re a new business owner, manager, brand ambassador, or any other type of marketing professional, I’m sure you’ve heard about how important social media marketing is in today’s digital landscape.
And, when you consider the fact that Facebook alone has well over 2.8 billion active monthly users worldwide, it’s easy to see why using social media can potentially put your business, brand, or website in front of a seemingly limitless audience.
However, there’s a lot more that goes into successful social media marketing than simply posting a few selfies and praying that you’ll get a million likes and shares.
So we’ve decided to put together the following quick guide to help you learn the basics of social marketing in three simple steps.
Let’s get to it!
Step 1 – Study Your Market Positioning
No matter your overall goals or objectives, the first step to any successful marketing campaign is research.
Unless you have a unique, one-of-a-kind product that the world has never seen, you need to realize that you won’t be the only company on social media selling your products or services.
Therefore, before you start creating or posting any content, you’ll want to perform a bit of competitive and audience research.
For starters, try looking up any other brands that are selling similar products or services as you.
Check out their social media accounts and note what platforms they’re active on, what types of content they post, and what sort of reception they receive from their followers.
Learning what your competitors are doing is essential to developing a slightly more unique approach to communicating with your target customers. A unique selling proposition that your competitors aren’t already using that will help you stand out.
Secondly, to know what type of content to post, you’ll need to learn a bit about your target audience, who they are, where they spend their time online, and what type of content they enjoy consuming.
By knowing your ideal customers, you’ll have a much better chance of creating content that they’ll want to see on their feeds, which can result in more likes, more shares, better engagement rates, and more sales.
Step 2 – Plan Your Attack
After doing some research, it’s time to set a few SMART goals and put together your plan of attack!
Regardless of how often you post new content on social media, you’ll want your business page to appear active and engage as often as possible.
Therefore, we suggest planning out a social media content calendar, where you can plan out your posts in advance, making a note of any upcoming holidays or events that might represent good content ideas.
To ensure that people know when to expect content from your business, you also want to be consistent when posting content.
You don’t want to publish three posts per day for a week and then slow down to one post a week before ramping back up to one post a day.
Whether you post once a day, once a week, or once per month, create a schedule and stick to it!
Note that you’ll also want to keep your tone of voice, message, brand colors, logos, and other branding elements consistent across your social media accounts. Create custom business logos and designs with Logo Creator.
Step 3 – Execute And Analyze
Finally, after studying your audience and planning your content, it’s time to start executing your social media strategy.
To make staying active easier, you might want to consider using a scheduling tool, such as Buffer or Hootsuite, which will allow you to schedule your posts days or weeks in advance.
You’ll also want to regularly check-in and review your social media analytics to determine whether or not your content is effectively engaging with your target audience.
Then, you’ll be able to tweak and adjust your plan as needed and fine-tune your approach to make the most of your social media marketing efforts!
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Thank you to Rueben Miner, the contributor for this guest blog post.