Is your marketing campaign data driven? If you’re not running a data-driven marketing strategy, we have a problem. Chances are, you’re not going to get a good return on investment (ROI).
Data-driven marketing is the staple of a smart campaign that rakes in ROI – and businesses know it. Investing in DDM continues to rise all thanks to the clear-cut benefits it provides.
We’ll let you in a secret: Social data is where it’s at if you want digital marketing success.
Today, we’ll fill you in on how you can leverage a social media data analysis strategy. Use it for your marketing strategy. See those green marks on all your performance indicators with these smart tips.
The Evolution of Social Media Marketing Data
Social media data analysis is essential in today’s digital marketing landscape. That’s because of the analytics data they have.
This data lends to key performance indicators (KPI). KPIs help define better marketing strategies. It can even streamline efforts and save you money.
Unlike the early years of socials, FB, Instagram, and Twitter now provide detailed KPIs.
This actionable data can make ROI tracking easier. Engagement is still the king of all marketing data analytics for a reason.
Engagement can tell you what content people like. It says that they care.
Engagement underscores that people are reading around. It tells you that your campaign is relevant enough for them to comment.
Any campaign that has low engagement means it’s ineffective. Even with Youtube, a dislike tells you the pulse of your audience. No engagement means apathy, and apathy means they don’t care.
Understand What Key Performance Indicators To Track
Tracking your key performance indicators is a must-do in data-driven marketing. You want them to align with the current data analysis strategy that you have. Match KPIs with your goals and you should be golden.
As an example, if your business requires leads, track your lead generation. It may come from Facebook or Twitter. Tracking gives you vital information to process.
Are people clicking your linkbacks? Are people interested in your page ads? How many people click the referral links that you posted on social media?
If your current social media campaign focuses on getting as many eyes on your content as possible, we’re looking at reach.
How many impressions are you getting? How much traffic is coming from social media? How many followers and fans do you have on Facebook, IG, and Twitter?
You don’t have to track all the data if there’s too much. All you need is a set of goals for your campaign.
Capitalizing on the Buyer Persona
Here’s a costly mistake that some marketers miss in their social media marketing data. The buyer persona.
Many people think that the buyer persona is not essential in their campaigns. They’re wrong.
The persona is a critical indicator of the type of customer your company finds as an ideal match. Social media can supply this through the use of data analysis.
Demographics such as age, geolocation, likes, and profession can laser target your marketing goals. This saves you time and money by letting you focus on who’s engaging, who’s buying, and who’s not.
Social media data analysis also lets you find your position in the lives of your target audience.
Are you essential? Are you an option? Do people get your products to relieve pain points?
The more info you have on who likes your offerings, the better. Data makes content marketing work because people think it’s for them.
Laser-Target an Audience Via Specific Platforms
Every platform has its native social media marketing data. Leverage the data you gather and find out which one performs better. This can help refocus your marketing strategy.
Some businesses do better on some platforms more than others.
For example, Wendy’s is excelling on Twitter with their sassy online persona. Compared to their Facebook persona, it’s not even close.
This superior Twitter presence creates better brand mentions. It allows their team to double down their efforts on the platform. It was effective by a landslide!
Wendy’s sassy tweets generated almost 1 million additional followers and lots of traction online.
You don’t have to be the next Wendy’s. All you need to do is leverage as much of the native analytics tools that the platform has. Extract this data.
Once you do, use data analytics to choose the KPIs that do the goals you have. Find out what post performs well and try to replicate. Share it on other platforms and see if it still delivers well.
The idea of data-driven marketing is making sure that you capitalize with as much data that you can use. Improve your campaigns. Rinse and repeat if successful.
Using Data Analysis Strategy for Predicting Audience Behavior
If there’s one thing we love about the current trends in data analysis strategy, it’s information use. Take it from the built-in analytics tools and use it to find your ideal customers.
Social media data analysis lets you find out where your ideal customers are on the internet. It helps you know what new trends they use to find what they need.
Do they browse Facebook? Perhaps they go to forums? Do they take a lot of Instagram photos?
Once you know where they are, use the demographic data you have gathered on social media to see what your ideal customers are looking for in their spare time.
Do they want your product? Do they want your competition’s product? What parts and stages of the product do they want?
Knowing your target audience’s buying cycles and buying patterns can help you market what people value about you. This is content personalization.
Smart marketers can use data analysis strategy to find out which data can help provide the customer with personalized experiences. Personalization makes marketing more effective. It’s because people think the faceless brands noticed their wants, so they respond better.
How to Leverage Your Social Data Better
Leveraging your social data is a crucial step to a successful data-driven marketing strategy. It reaffirms how valuable numbers are for predicting ROI. It underscores how significant social media presence is to your marketing efforts.
Learn to use key performance indicators and create goals. Laser target your data analysis strategy to narrow your ideal audience. Track customer engagements and see what works.
Having someone who understands which data can define your success is hard to do. It’s a good thing we at Adams Edge Marketing are here to help.
Adams Edge provides content marketing, social media marketing, and organic SEO that works. No guesswork. Our proud in-house marketing strategies rely on data to work.
Contact us today and find out how data can make you bigger. Let’s make your websites work for you. Adams Edge Marketing is here to guide the way.