Adams Edge Marketing has a commitment to our clients that’s shown in our use of best practices when it comes to marketing. According to a previous study from the official trade association for social media marketers WOMMA (Word of Mouth Marketing Association), content is the key to being rewarded by Google and other search engines .
If content is trending, interesting, and relevant then it will reap multiple benefits for the customer. That’s why those three areas are the key to the content we create to help market your business. Here are more points from WOMMA to help show you why content marketing works.
Types of content
The type of content created has a direct correlation on the popularity of the content. Right now, social media and article posting are running neck-and-neck in terms of popularity (79% and 78% respectively). After that come blogs (53%), webinars and webcasts (42%), videos (41%) and digital magazines (15%). Adams Edge is aware of this and will suit the marketing for your company to what is trending and popular so you can stay current with your customer base.
One of the “rules of thumb” for marketing comes in the form of the “three-minute rule.” General observations have shown that after three minutes, a reader’s interest will start to drop and their attention will wander. That’s why we try to cultivate highly readable content that will keep them interested and get the point across in that time frame.
Get them to take action
Unfortunately, content will only get you so far with a reader. The best way to make an impact with a potential customer is to get them engaged with the article by having a “take action” component. This can include entering a sweepstakes, registering for updates from a website, reading a digital newsletter, or following/liking a brand’s social media page.
The perfect timing
Anyone in marketing will tell you that timing is key to being successful. This also applies to posting content online. The two peak times for customer use are between 10 AM to noon and 8 PM to 10 PM. If you post during these times, you’re more likely to hit your target audience over and over again. Even the type of platform being viewed varies by time with email working earlier in the morning (7 AM) than Twitter (1 PM) and Facebook (5 PM). The night owls can be reached with new content posted to Pinterest at 11 PM reaching a wider range of readers.
Adams Edge Marketing takes pride in doing our homework to make sure you don’t have to spend the time and resources. We study the latest trends and best practices of content marketing to make sure you get the most impact from your investment.