Something I’ve learned from the greats I follow is that when you have the chance to give to others, do it. Especially in times of hardship. With the recent stay at home orders, I looked for ways that I could help others.
I began by reaching out to my closest friends and family and then broadened my assistance to include those who I knew professionally. The experiences I had talking with people affected by the Pandemic lead me to create a series to help others at scale with the many questions that are out there.
I began with a great video call from my friend and colleague Nikki Milton with Marvel Marketing Squad. I’ve known her for years and have been impressed with her ability to help companies discover their brand.
In this casual conversation that was originally meant just for us, we discuss topics that we agreed should be shared with you. Here’s what we discussed:
01:30 What the Garvy Vee’s of the world don’t have to offer for those who are small to medium-size business
02:35 Use what you have, where you are
03:10 What branding REALLY is
04:16 The downfall of tips and tricks in marketing
04:55 The 4 C’s
07:30 Understanding branding
09:00 What you need to know before you begin creating your brand
13:10 Personal branding
15:30 Getting permission to do marketing the way that works best for you
I truly enjoyed this twenty-minute long conversation discussing what can be the first steps you take or the areas to review, as you have time at home during these unprecedented times. Nikki’s timeless action items for identifying, and then consistently promoting your brand, will help you to push your business through this difficult time. If you’re starting a side hustle so you don’t get caught without income ever again, as so many have approached me about, this is great advice as well.
I hope to do more of these videos but certainly more in this series on everything you can be focusing your time and energy on for marketing your business.
If you have any questions about topics discussed on the video or would like more information about help with your marketing, please complete a contact form and we’ll be right in touch with you.