Your Business At the Next Level
If you’ve been following our email series, you know we are diving into all aspects of email marketing to help you nurture your current and potential clients and increase web traffic and sales. In this blog, we’re discussing email segmentation. Email segmentation is such an important tool. So, what …
[Read more...] about Email Segmentation: Tips, Tricks and What You Should Know
You know how you get that one piece of mail in your inbox that you set aside and say, “I’ll deal with this later”? If you do, then you probably also know that you never get around to it. You find a dozen different excuses from “I’ve got more important stuff to deal with” to “This really doesn’t …
[Read more...] about GDPR: After 2 Years, What Has Changed for Online Marketing
When the European Union passed the General Data Protection Regulation (GDPR) in 2016, a lot of businesses weren’t sure exactly what the new bill was going to do to their online presence. But now, the law is having unforeseen ramifications in the private sector underscoring how much private data is …
[Read more...] about New Lesson From GDPR: Grandma Ordered to Delete Photos
Some of you may remember a great film from 1992 called Glengarry Glenn Ross. (And if you don’t, now’s the perfect time to check it out.) It’s got Alec Baldwin, Al Pacino, and Jack Lemmon as real estate agents all having to fight to keep their jobs and the competition all circles around these great …
Something I’ve learned from the greats I follow is that when you have the chance to give to others, do it. Especially in times of hardship. With the recent stay at home orders, I looked for ways that I could help others. I began by reaching out to my closest friends and family and then broadened my …
[Read more...] about Pandemic Pause: Branding During & After a Pandemic
The Internet is a wonderful and amazing place. Just thirty years ago, it was impossible to imagine that one day we would have all of this information literally at our fingertips. But it can also be incredibly frustrating. I can’t tell you how many times I’ve searched for information and found the …
[Read more...] about How Originality, Authoritativeness and Authenticity Will Build Your Brand
Email has been around in one form or another almost 50 years. Now, everyone from the President to your grandparents have their own accounts. In recent years, people have tried to announce email is dead—that it has been replaced by social media, DMs and text messages. But nothing could be further …
Turn on the news and chances are there’ll be at least one story of a computer hack, be it a data breach affecting millions or a single celebrity having their personal pictures or messages posted for all the world to see. In your personal life, this can be emotionally devastating. But when it comes …
[Read more...] about Passwords: Protect Your Digital Assets – Here’s How
