Your Business At the Next Level
Something I’ve learned from the greats I follow is that when you have the chance to give to others, do it. Especially in times of hardship. With the recent stay at home orders, I looked for ways that I could help others. I began by reaching out to my closest friends and family and then broadened my …
[Read more...] about Pandemic Pause: Branding During & After a Pandemic
The Internet is a wonderful and amazing place. Just thirty years ago, it was impossible to imagine that one day we would have all of this information literally at our fingertips. But it can also be incredibly frustrating. I can’t tell you how many times I’ve searched for information and found the …
[Read more...] about How Originality, Authoritativeness and Authenticity Will Build Your Brand
Email has been around in one form or another almost 50 years. Now, everyone from the President to your grandparents have their own accounts. In recent years, people have tried to announce email is dead—that it has been replaced by social media, DMs and text messages. But nothing could be further …
Turn on the news and chances are there’ll be at least one story of a computer hack, be it a data breach affecting millions or a single celebrity having their personal pictures or messages posted for all the world to see. In your personal life, this can be emotionally devastating. But when it comes …
[Read more...] about Passwords: Protect Your Digital Assets – Here’s How
The best part of a New Year is the chance to look back at the previous year recognizing what you did right and work to change what didn’t work for the year to come. Doing this gives you a chance to dust off the crystal ball and see if you can make predictions for what’s to come. Let’s take a look at …
[Read more...] about Content That Performs in 2020: A Roundup of Predictions
I realized recently I’ve been in the content creation business in some form for well over ten years. That’s a lot of blogs, social media posts, newsletters, e-newsletters, and other miscellaneous content created during those years. And one of the things I’ve seen in this time is the way content …
[Read more...] about Content Calendar: Creating Your 2020 Content. My Best Tips
It’s taken me some time, but I had to recuperate from the whirlwind that is Social Media Marketing World otherwise known as #SMMW19.I learned a lot but as is the case with a conference of this size, it is impossible to get to all the many sessions they offer. If you suffer from FOMO, you’ll be …
[Read more...] about Social Media Marketing World 2019 Recap
If you’re setting up an email marketing campaign, one of the most frustrating things is when you realize that many of the people you reach out to will never open that email.Think about it: you’ve worked a long time to craft that perfect sales pitch or email message only to find out that your …
[Read more...] about Increase Email Open Rates with These Tips
