There’s an old adage about shoemaker’s children and how they generally go without shoes themselves. This holds true for a lot of businesses including Adams Edge Marketing.
We put so much time and energy into giving our clients the best work that can be produced that we tend to do things with our own website and advertising we would never suggest others do. That’s why we’re currently getting our own website more in line with what we recommend and provide for our clients.
When you look at any website, there are areas that are of utmost importance. These are usually referred to as high real estate.
The first example of high real estate is the top right hand corner of the web page. Statistically, this is the area where a person’s eyes instantly track to as soon as they open a page. Because of this, you want to put important information in this spot, which is also called the “call to action corner.”
Generally, it’s most common to include the phone number for the business. We’ve recently increased the size of the phone number to make it stand out more and will possibly be adding a phrase such as “Call Now” or “Call for a Consultation” as a means of making the text “pop” more.
Another piece of high value real estate is the space “above the fold.”
This is everything that is visible before the person browsing the page has to scroll down or click on another screen.
In this case, the business name and logo must be highly visible, with a font that is readable, but not too plain. In addition to tweaking this, we’re also looking to make our navigation bar bigger so the pages are easier to read.
We are very proud of our content creation and social media tabs which are prominently displayed because this is the heart and core of our business.
We are looking to add a testimonials tab for clients as well as a landing page for content creation such as Facebook ads that we hope to offer soon.
Despite all these changes, we also realize that websites should be organic and constantly changing to stay abreast of marketing changes and aesthetics. That’s why we’re looking for input to help us make the web site more user friendly and inviting for potential clients.
Let us know in the comments what your thoughts are. Just as clients get feedback from friends and loved ones, we consider you part of our tribe. What do you like and what would you like to see more of?